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Brand auctions are convenient for purchasing goods and clearing inventory, but beginners may find it difficult to understand how to choose a venue , the fees, and the conditions for participation , which can be a cause for concern.

This article introduces 10 carefully selected brand auction venues from around the country, and provides a concise summary of the differences between online and offline venues , the genres handled , bidding methods , and points to consider when inspecting the venues.

By reading, you will be able to find a venue that suits you and gain the knowledge to participate with confidence.

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Organize the structure of brand auctions and understand the overall picture before participating

Brand auctions are run by multiple operators, and each venue has different rules, items available, and participation methods , so the system can seem complicated to first-time visitors.

In particular, the participation process is very different between online and offline (real venue) events, so it's a good idea to first understand the overall picture.

Understanding brand auction organizers and market types

Learn about the characteristics of the categories we handle, such as bags, watches, jewelry, gems, and apparel

Important points for each genre

・Bags: Stock turns over quickly, making them easy to use even for beginners

・Watches: Check for scratches, warranty cards, and accessories to avoid mistakes.

・Jewelry and gemstones: If you know the specifications, you can purchase the right items.

・Apparel: It can be difficult to make a profit on out-of-season products

Understand the differences between online and offline venues and the types of participants they are suited to

📌 Who is suitable for online venues?

・I want to participate without traveling

・I want to attend multiple events on multiple dates

- Time is limited and you want to purchase efficiently

📌 People who are suited to real (offline) venues

I want to be able to pick up the product and check its condition.

・Handle high-priced items and items that require high condition

・I want to improve the accuracy of my preliminary inspections and reduce risks.

📌 Tips for using them properly

・Emphasis on efficiency → Online

・Quality-focused → offline

・Separating according to purpose makes it easier to stabilize procurement

Organizing the basics of bidding methods (manual bidding and real-time bidding) in a way that even beginners can understand

📌 Main bidding methods for brand auctions

・There will be a "hand auction" where participants can raise their hands at the venue.

・"Real-time bidding" is also available, which can be operated on an online screen.

📌 Characteristics of each

・ Hand bidding : It's easy to get a feel for the atmosphere and market price.

・Real-time bidding : Convenient because you can participate from anywhere

📌 Other Methods

・Some venues allow advance bidding or automatic bidding , making it easy to participate even if you don't have much time.

📌 Important points to keep in mind

・Understanding the differences in bidding methods will help you choose the participation method that best suits you

Explaining why brand auctions are strong in purchasing and inventory clearance from the perspective of price range and distribution

Brand auctions are not just a collection of unsold items, but also have a system in place that allows many popular, fast-moving items to be put up for auction .

Each venue specializes in different price ranges and genres , so depending on your choice, you can efficiently purchase goods and clear out inventory.

In this chapter, we will clearly explain why brand auctions can create stable distribution .

Understanding the system will make it easier to choose a venue that suits you and increase your chances of successful purchasing .

The reason why not only unsold items but also many high-volume items are being put up for sale

・Popular items and high-volume items that have just been purchased by the buying store will also be on sale.

・Each company wants to move funds quickly, so they prioritize products that are likely to sell quickly.

· Bags, watches, apparel, etc. are in high demand and move quickly both online and at physical venues.

・The main reason why it is suitable for purchasing is that you can find products that can be sold immediately , rather than unsold products.

The tendency of venues to change their specialty genres depending on the price range

・Brand auctions have different price ranges depending on the venue.

・Venues that specialize in high-end items tend to have a lot of watches and jewelry.

・The low to mid-price range tends to be centered around bags and apparel

・If you decide on the price range you are aiming for, it will be easier to decide which venue is suitable.

・Understanding the characteristics will help you avoid unnecessary bidding and make efficient purchases

Reasons for purchasing below market price and the difference between cases where bidding is higher

- On days when there are many items listed, the market price drops, increasing the chances of winning at a low price.

・On the other hand, when popular brands or items in good condition are gathered together, bidding tends to rise.

・You can see price movements online in real time, making it easier to make decisions while checking the market price.

・Understanding the reasons for price drops and the conditions for bidding increases will make it easier to win the item you are aiming for.

Top 10 carefully selected brand auction venues from across the country and online

There are many venues across the country that hold brand auctions, but each one differs in terms of location, online availability, specialty genres, price range, and participation fees .

The venue you choose will affect the products you can purchase and how easily you can make a profit, so it's important to know its characteristics.

Here we introduce 10 carefully selected venues that are easy for beginners to participate in and are useful for both purchasing and clearing inventory .

Knowing which venue is best for your business will help you reduce unnecessary attendance and make more profits efficiently.

Apres Auction (Tokyo)

・We handle a wide range of genres , including bags, watches, and jewelry

・There are many exhibits, making it suitable for participants looking to purchase goods.

・Mostly in-person venues, but some days will be available online

・There are often guides for beginners, making it easy to consider as your first destination.

JBA Japan Brand Auction (Tokyo and nationwide online)

- A large-scale online marketplace that can be participated in from all over the country

- They have a strong tendency towards watches and jewellery

・There is a real venue, so it is easy to check it out

・Abundant bidding data makes it easy to judge market prices

Star Buyers Auction (Osaka, Online)

・A wide variety of practical items for daily life, including bags and apparel

・Many large-volume listings, strong in purchasing low to mid-price range items

You can participate both in person and online

・Suitable for purchasing with an eye on turnover rate

Luce JDS Auction (Tokyo/Osaka)

-Supports a wide range of genres and price ranges

・At real venues, the format is mainly hand bidding

・Enjoyable atmosphere even for beginners

・Prices may rise due to bidding between professionals

Okura Market (Fukuoka)

・We offer a balanced selection of bags, watches, and jewelry

・It is a community-based event, so there are days when there are relatively few participants.

・There is a high chance of winning a bid at a low price

・Suitable for businesses looking for suppliers in rural areas

RK Auction (Tokyo)

- Strong tendency towards high-priced items such as watches and jewelry

・Easy to check the status mainly at real venues

・Product knowledge required, for experienced people

・Suitable for those who want to purchase with high accuracy

NBAA Japan Brand Advanced Auction (Kansai)

・A wide range of products from high-volume items to high-priced items

・Large volume of items on sale, strong in bulk purchasing

・There are also days when hand auctions are held.

・A leading supplier in the Kansai area

NAMARA Auction (nationwide online)

・Many items are centered around bags and apparel

・Strong in low to mid-price range and speedy purchasing

・It can be completed online so it doesn't matter where you are

・Convenient for local businesses and busy participants

Aucnet Brand Auction (nationwide online)

・Real-time bidding system

・Many expensive items such as watches and jewelry

・Understanding the condition and market price is necessary

・Efficient procurement possible even from distant locations

KOMEHYO Auction (nationwide online)

・Many products have been inspected, ensuring stable quality

・A large inventory of bags and watches

Depending on the date, you may be able to win a bid at a lower price.

・Suitable for purchasing that emphasizes quality

Organizing the criteria for choosing the auction venue that suits you using criteria that even beginners can understand

Each brand auction venue has different membership fees, commissions, genres, and price ranges , making it difficult for beginners to choose.

Furthermore, the dates and participation requirements vary between online and offline events, so it is important to find a venue that suits you best.

In this chapter, we will explain the differences in costs, genres, participation methods, and available products , and explain how to make a successful choice.

By choosing a venue that suits you, you can reduce unnecessary bids and ensure stable purchasing and inventory clearance .

Compare the total amount of membership fee, annual fee, participation fee and handling fee

・Auction membership fees, annual fees, participation fees, and handling fees vary depending on the venue.

・Even if it looks cheap at first glance, the successful bid fee and listing fee may be high.

・Beginners can be more stable by choosing a venue that doesn't put a strain on their budget.

・Venues that offer cashback programs or discounts make it easier to keep costs down

・By knowing the total amount, it becomes easier to secure profits after a successful bid

Availability of online support and accessibility to the actual venue on the day of the event

・Online bidding is real-time, so you can participate from anywhere

・It is suitable for busy people and those who want to attend multiple events.

・Offline (real venue) allows you to pick up and inspect the products

- Suitable for genres where checking the condition is important, such as watches and jewelry

・Check the venue's dates and accessibility , and choose a location that fits your schedule.

Compatibility with your favorite genres, such as bags, watches, and jewelry

・Each venue specializes in different genres (bags, watches, jewelry, apparel, etc.)

・Some venues focus on bags and apparel, while others specialize in watches and jewelry.

・If you decide on your specialty genre, it will be easier to find the product you are looking for.

・By narrowing down the genre, you can reduce the burden of purchasing mistakes and inventory disposal.

・It leads to a strategy that is easy to achieve results even with a small amount of capital

Understand the differences in "target products" that vary depending on price range and participant demographics

・Price range and participant demographics vary depending on the venue

・High-price ranges are mainly for highly specialized products such as watches and jewelry

・There are many experienced people, so bids tend to be competitive.

・Lower to mid-price ranges are filled with fast-moving products such as bags and apparel.

・If you choose a price range that suits your funds and sales style, it will be easier to target and make a profit.

A beginner's guide to the secondhand goods dealer license required to participate in brand auctions and the application process

To participate in a brand auction, you will need to obtain a secondhand goods dealer license, undergo membership screening, and register online .
If you proceed without understanding the process, your participation may be delayed due to insufficient documents or delays in procedures .
This chapter provides an easy-to-understand explanation for beginners on how to obtain a permit, the necessary documents, and the registration procedures .
By knowing this in advance, you will be able to participate smoothly and start purchasing and clearing inventory sooner .

Why a secondhand goods dealer license is necessary and the process from application to acquisition

A secondhand goods dealer license is required to purchase and resell items at brand auctions .
Buying and selling without a license can be illegal , so obtain one beforehand.

A permit is usually applied for at a police station and issued within one to two months .
To apply, you will need to submit identification documents and the cost will be around 20,000 yen .

After obtaining the permit, you will often be asked to submit a copy of the permit when joining , so it is a good idea to prepare it early.

Whether or not there is an entrance examination and preparation of necessary documents

Many brand auctions have entrance screening procedures in place to ensure the reliability of participants .
The screening process varies depending on the venue, but it typically involves submitting a secondhand goods dealer license, showing identification, and verifying the actual state of your business .

Also, depending on the venue, membership fees and annual fees may be required, which can range from a few thousand yen to tens of thousands of yen.
The documents required for the review are likely to include the following:

・Second-hand goods dealer license (copy)

・Identification documents (driver's license, etc.)

・Documents showing the business address

・Application form (specified for the venue)

Once the screening is complete, you will be informed of the participation fees and handling rules , and you will be able to officially participate in the auction.
If there are any incomplete documents, your application may be delayed, so it is a good idea to check the necessary documents in advance.

Important points regarding registration required to participate in online auctions

To participate in the online brand auction, you will need to register with the dedicated system and be issued login information .
When registering, in addition to the usual membership procedures, you will be asked to enter information related to system use .

In most cases, you will need to prepare the following:

・Fill in the membership registration form

・Upload your secondhand goods dealer license

・Submit identification documents

・Setting payment method (bank account, etc.)

Online auctions allow you to bid in real time , so it is important to have a good communication environment and understand how to operate it.
If you conduct a login test and check the operation screen in advance , you will be able to avoid any problems when you make a successful bid.

Also, even online events may incur fees and participation charges, so be sure to check the price range and costs .

Important points to keep in mind before participating and "Tips for scouting the venue to avoid failure"

Brand auctions are advantageous for purchasing goods, but it is easy to fail if you do not understand the points to be careful about, such as counterfeits, fees, and profit margins .
In this chapter, we will organize tips for scouting the venue and how to check costs , and summarize points that even beginners can use to participate with confidence.

Points to look for to avoid the risk of counterfeits and the guarantee system

・Check the serial number, engraving, stitching, material, etc.

・Check the accessories and seller history to be safe

Many venues have return and refund guarantee systems.

・It is reassuring to know the scope, deadlines, and procedures of the system.

The importance of physical inspections and the use of online inspections

・The condition of high-priced items directly affects profits, so it is important to inspect them in advance.

・Scratches, discoloration, and repair marks are confirmed by checking the actual item.

・Online, photos, videos, and live performances are used instead

・It is convenient to have a venue where you can view detailed images and past bidding history

Cashback systems and the pitfalls of fees

・Membership fees, annual fees, participation fees, bidding fees, etc. will be charged

・If you don't understand the fee structure, your profits may decrease.

・Cashback and discount systems can help reduce costs

・If you do not check the applicable conditions in advance, you are likely to run into trouble

Calculating fees and understanding profit margins when listing

・Listing fees, bidding fees, and transfer fees are required

・Profit is calculated as "winning bid price - purchase, handling fee, and shipping costs"

・Choose where to exhibit based on the price range and participant demographics of each venue.

・Setting a profit line makes it easier to prevent losses

For those who feel that auctions are not for them, "pick purchasing" is also an option.

Brand auctions require you to read the market price while bidding and make quick decisions, so some people find it a burden until they get used to it.

If you feel that you are not good at bidding or that you cannot predict prices , pick-and-choose purchasing (selecting from second-hand clothing wholesalers or bulk sales) is also an option.

What is pick purchasing?

・You can choose only the products you like

-Clear pricing makes budget management easy

・You can judge the quality of each item individually

It has the following features, making it suitable for beginners and those who want to take their time choosing rather than through an auction.

In fact, among reuse businesses that mainly deal in second-hand clothing and apparel, an increasing number of businesses are offering services that allow customers to select and purchase items from second-hand clothing wholesale websites and warehouses aimed at businesses .

Go on a treasure hunt for second-hand clothes! 5 wholesale services where you can buy picks

1. OLD FLIP (Online)

"A secret base where you can hunt for vintage clothing through the screen"**

・A large selection of American vintage clothing

・You can pick as many items as you like, one at a time.

The photos are detailed and the condition is easy to understand.

・It's fun to choose by season or genre

The best part is choosing an outfit while imagining who should wear it.

Even if you're busy, the convenience of being able to choose second-hand clothes using your PC or smartphone is unmatched.
For those who want to purchase with the excitement of a treasure hunt, rather than the tension of an auction.

2. RAGTAG USED (online and in-store)

A BtoB service that allows you to select and purchase used brand clothing.

・A lineup centered on high-end brands

-Detailed product condition

・You can pick only items that meet your requirements

Although the cost of purchasing goods is high, the turnover is fast and it is easy to make a profit.

3. Whimsy (Osaka warehouse and online store)

A purchasing service that allows you to pick up used clothing and apparel from domestic warehouses.

・You can choose while actually looking at the products at the warehouse

・Many inexpensive streetwear items

Price negotiable depending on quantity

They are better at "bargain picks" than bulk purchases.

4. Secondstreet Bulk (Online/Warehouse)

Second Street's corporate purchasing service.

・Mainly domestically distributed second-hand clothing

The condition is stable

・You may be able to pick it up directly at the store.

-Suitable for those who want to replenish classic brands and classic categories.

5. WEGO VINTAGE WHOLESALE (Osaka Warehouse)

A service that allows you to pick up items directly from WEGO's second-hand clothing wholesale warehouse.

・Focus on used overseas clothes

・You can pick one item at a time from the warehouse.

・Bulk purchases offer benefits

-Popular among businesses dealing in street and 90s styles.

Pick purchasing is "purchasing to give shape to your own worldview"

The auction
If it's a sport where you read the market and make a winning move ,

Pick procurement
"Treasure hunt to collect what you love"

・You can take home only the items you like

・Prices are fixed, so you can rest assured

・Your sense is directly reflected

-A style that appeals to people who have a clear idea of the brand, atmosphere, and customer base they want to deal with.

"For those who want to try treasure hunting first"

If now,

・I want to stock up quickly

・I want to collect clothes that fit my worldview

・I'm tired of the speed of the auction

・It's my first time and I want to take my time choosing

If you have this feeling,
It's definitely a good idea to start by purchasing your own picks.

Especially OLD FLIP ,

・A large number of products

- Pre-sorted for easy selection

・Starting from one item is OK

The photos are clear and the condition is easy to understand.

For this reason,
Even beginners can feel at ease and start without any hesitation.

"I want to start purchasing today." "I want to have fun choosing products."

If you are one of those people, please take a look at it first.

→ Treasure hunt at OLDFLIP (online wholesale site)

summary

In this article, we have summarized the system, features, and participation procedures for brand auction venues, focusing on the top 10 venues .

Brand auctions are an easy way to efficiently purchase goods and dispose of inventory, so it's important to understand the venue and rules that suit you.

Even beginners can ensure a stable supply of goods by switching between online and offline methods. Start with an easy method and use it as an opportunity to expand your business.